Welcome email campaigns: How to onboard new subscribers

Want to make a great first impression with your new email subscribers? Send them a welcome email campaign.

It’s a big deal when someone signs up for your email list. You’ve put in a lot of work to attract this person and to build up enough trust with them that they’ll let you into their inbox.

But the work isn’t done once they’ve signed up. Now your job is to engage them – to build on the trust and interest you’ve established with them so they’ll become a long-term, enthusiastic subscriber.

All that starts with a welcome email.

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