The Role of Creativity in Digital Marketing


And that’s why in marketing, I think one of the best skillsets is creativity.

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Digital Marketing Trends You Can’t Ignore in 2021: https://youtu.be/BjKZ7cNt5ro

How to Navigate Digital Marketing: https://youtu.be/Kcn9M_pqyMQ

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When you look at the organic reach, it’s harder and harder, but, here’s the thing, there’s new platforms that always come around and make it easier to get rich, for example, I was on Clubhouse, literally right before we ended up doing this podcast interview, okay?

And I started with a hundred and something followers, I joined a room talk for literally 30 seconds and now I have 400 and something followers. Now, is it going to be that easy to gain followers on Clubhouse, if they maintain their popularity and their growth rate within a year or two? Of course not, right? Is it easy to gain popularity on LinkedIn right now? Yes. Why, less than 3%, or roughly around 3% of the people on LinkedIn only post content, which means majority of the people don’t post content., they want more people to post content.

Now, if LinkedIn had 30% of their people posting content, do you think you would gain as much followers and reach when you post your content? Of course not and why? Because there’s competition, they’re already getting what they’re looking for.

So these platforms will encourage you really early on and give you what you want, but the moment they start doing well enough where they don’t need it as much, then they turn the little knobs and throttle it, so then that way they start making more money, but it doesn’t mean you can’t grow in marketing, you just got to get creative and that’s why in marketing, I think one of the best skillsets is creativity.

Yeah, sure, you can read and learn, but if you can’t think outside the box, especially when everyone else is doing the same thing, you’re not going to do well. There’s so many people with more money, more employees, more resources, you got to really think outside of the box to win.

So and what’s funny is, it’s like I know real estate agents who have done well purely because of LinkedIn. One of my buddies Todd, who’s in the mortgage industry has gotten quite a few customers from LinkedIn as well. Who’d ever thought though, right? You can end up getting business from these sites and these platforms, if you participate.



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If you’re investing time and money in digital marketing for your business, you might have heard about how email marketing can serve your business. Email marketing is commonly regarded as one of the most effective tools for promoting your brand to potential customers, even outperforming other strategies such as social media. Email marketing campaign services exist for a reason, after all.

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Simple Ways to Build Your Email List

Building an email list is important for many reasons. One reason is that your marketing database tends to degrade over time, and the rate of degradation is 22.5%, according to experts. A person may change their email address once they get hired by another company. Some may opt out or stop using their AOL address. So, it’s important that you keep building your email list. For this, you can use the tips given below.

Best Email Marketing in 2018 – ConvertKit Vs Aweber

Despite the proliferation of social media and the onward march of technology, the role of email marketing in any marketing strategy is still very important. The problem is that with the added offerings from a number of new solutions (ConvertKit being one), it’s often difficult to appreciate which one you should use. This tutorial is going to compare two of the more established – Aweber and ConvertKit.

Will Your Email Subscribers Ever Become Customers?

You can send all the emails you want, but if no one opens and reads them, they won’t get you any results. How do you convert your email subscribers into customers?

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