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When you publish a video on YouTube, make sure you share it with your friends, tell them to leave a comment, do email blast, push notification blast, text message it out, whatever you can to get those views in the first hour. Because when you do that, you’re much more likely to rank higher on YouTube.
RESOURCES & LINKS:
Social Media Strategies To Boost Your SEO: https://youtu.be/UlmlzJTBL8M
7 Marketing Trends to Help you DOMINATE Social Media in 2021: https://youtu.be/10IuyBkrB7o
In general, most people don’t realize this, but Google makes eight to nine algorithm changes per day on average, most of them are very small. And that’s a lot to keep up with. But it’s that age-old marketing technique that continually drives revenue that a lot of us take for granted. And if you want to do really well in 2021, and in the future even beyond that, there’s a few things that I would recommend doing.
The first is you need more people to link to you. And everyone knows link building. Link building is one website linking to another’s and they say the more links you have, the higher you rank in Google. But we’ve noticed a shift in their algorithm in which you don’t need a ton of links these days.
And then the next thing that no one’s really focusing on, and this one is big, is Page Experience. So, they have this algorithm update coming out in 2021 called Page Experience. And they’re first rolling it out with mobile. It’s unknown if they’ll roll it out to desktop, but I bet they eventually will.
So, they’re starting to look at the experience, are users actually looking at the content, going to multiple pages? Or are they just clicking the back button and going to the next result because they’re not finding what they’re looking for. So don’t just optimize for a quote, unquote algorithm. If you optimize for the user experience, in the long run, you’ll rank better.
And the last tip that I’ll give you, so when you think about the social web, there’s a pattern. There’s Facebooks, the YouTubes, the LinkedIns, and the list goes on and on. The biggest player out there in the social space is Facebook, which also owns Instagram. And there’s this pattern that happens on most social networks. They’re very generous, they get you a ton of organic reach and the moment they have a ton of users, they’re like, hmm, it’s time for us to make more money. We want you to spend more on ads, or we’re going to crush your reach.
Now there’s three social networks where it’s really easy to get reach from. One is LinkedIn, one is TikTok, and the other is YouTube. So these three networks, although I don’t really spend much on TikTok because it’s more B2C, but LinkedIn and YouTube, I’m very heavy on. And with LinkedIn, we’re just posting content all the time because if you think about it, it’s the underdog. So, if you just create content on there, you’re going to get love.
The last step that I looked up and I don’t know how accurate it is now, but it was a few months ago. I was finding an article that was saying something like roughly only 3% of users on LinkedIn are creating content, only 3%. So they’re like starving for this content, they just want more, so they’ll say, if you want to be part of that 3% and you want to give us content, we’ll just show it to a lot of people because we’re the underdog.
Instagram and Facebook, you know, all the other platforms, they don’t have that issue where a very, very small percentage is only creating content. So, just go out there and put anything on there and you’ll do well. I know that sounds bad, but it’s the reality.
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Your Greatest Email Marketing Asset
If you’re planning on using email marketing to grow your business and make a greater impact in the world, you’ll have to think about a lot of things. Your brand. Your offer. If you’re using one, your funnel. Your messaging. It can get a little overwhelming. Improving one thing might harm another. How do you juggle all these moving parts?7 Habits of Great Email Marketers
If you want to get your email marketing off to the right start, it helps to think like the pros. There aren’t many rules with email marketing and it’s important to find your won approach. That said, if you start with these ideas in mind, you’ll skip a lot of pain.What Should You Email Your List?
Let’s say you have a list – people who have signed up to receive emails from you. What do you do then? What do you actually send to people?Networking for Introverts (No, Really)
There’s a lot of great advice out there to help introverts master the art of networking. And there’s a lot of advice that says it’s for introverts but isn’t. You can hear stuff like: “Networking is important, so suck it up and do it!How Every Email You Send Can Make People Think You’re an Idiot
How can email marketing make you look incompetent? When you ask your list to do dumb stuff for no reason. Like everything else, marketing needs good design.How Luddite Lawmakers Will Kill Your Online Marketing
What’s this? Yet another clumsy attack on Facebook, with your honest business as collateral damage? Get used to it, or get onto email marketing.Avoid Monte Carlo Marketing
How random is your marketing? You probably think it’s not – that every move makes sense. You might be right. Here’s how to be certain, though.The Common Trap With Email Marketing Timing
When should you send emails? Morning? Lunchtime? On their way home from work? Here are the bigger questions you’re not asking.Lie to and Patronise Folk, and You End Up With Idiots for Clients
I oughtta clean up my email marketing subscriptions. Too many lie to me and treat me like an idiot. Who, exactly, are they trying to sell to?5 Reasons Why Emailing Discount Codes Kills Your Sales
After buying shirts online, I was spammed with generous discount codes. I haven’t opened a single email. Here’s what I would read instead.