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In this video, Ben Parr answers the question of: Should I Use a Quiz for My Business?
HINT: The answer is absolutely yes.
With everything happening in the marketing world from iOS 14, iOS 14.5, iOS 15, Google getting rid of cookies, and so on, having a zero party data strategy is of the utmost importance.
Zero-party data offers an innovative solution in the cookieless online landscape and an excellent alternative to the currently available cookies. It is information that is hard to infer or buy from a user, in other words it is information that a customer freely shares with a company.
Ben talks about some strategies and use cases for collecting zero party data using some relevant case studies from Octane AI customers.
Follow Ben on Twitter here: https://twitter.com/benparr
Take a look at Octane AI here: https://www.octaneai.com/
More about Octane AI:
– The zero-party data marketing platform for Shopify stores
– Home of the Shop Quiz & Conversational Pop-ups
– Boost conversions & personalization
#ShouldIUseaQuizforMyBusiness #ZeroPartyData #ZeroPartyDataStrategy #ios14 #ios14.5 #ios15 #google #marketing #datacollection #octaneai #chasedimond #benparr #shopify #shopifystore #shopifystores #quiz #quizzes #conversions #personalization
5 Key Challenges in Email Marketing to Make You Give Up
Email marketing can be a tough job to do especially for a start-up business. This is why most professionals get intimidated to try this out as a marketing strategy that will drive their business to succeed online. So if you plan to make use of email marketing as a way to boost your presence online, it’s best to know what challenges there are for you to face and overcome.Email Subject Lines That Work Case Study #7
The subject line is inspired by the book of the same title by Dale Carnegie. Best-selling authors and their books are great subject line models.Simple Tips to Obtain an Improved Response From Your Email Communications
You communicate with your prospects and customers every day which is why it is so important that these emails have the desired result. Let me help you Pump up your emails now.4 Ways to Improve Email Open Rates
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The biggest problem for people who just started to familiarise with online marketing is the time management. The biggest problem of the time management is overloaded letterbox.Make a Lot of Money With Email Marketing
You can make a lot of money on the Internet. Those who are the most successful make the bulk of their money from their lists. To be truly successful, you need a large (and growing) list.Keep Your Readers Engaged
Obsession is a result of not being focused on your overall goal and with email marketing you can become overly focused on your stats, forgetting that each number is a person… this is a fatal mistake. Everyone has freewill with their own concerns and reasons for cancelling a subscription. Let me show you why welcoming the unsubscribe is not a bad idea…The Important Impact of E-Mail Newsletters For a Successful Online Business
If you are building up your own online business with the goal to start earning some income and finally quit your job, then you need to follow different tactics and use as many traffic systems as possible. One of the best tools to generate a subscriber list and as a base for your promotions of own or affiliate products is writing good and helpful newsletters. See how easy it is to get started!Email Marketing Campaign
At its most basic level, email marketing is simply staying in touch with your customers through email. While you could choose any number of ways to contact your customers, like the phone, regular mail or even in person, email is one of the least time consuming methods of marketing that you can employ.Email Marketing Tools For Branding and Creating a Responsive Subscriber List
The number one activity online is e-mail. This is why e-mail can be used as a great online marketing tool.