Personalize your emails for better engagement

Targeting subscribers and sending them personalized, hyper-relevant emails is a great way to better connect with the people on your email list.

It allows you to deliver the right message to people who want and need it most.

And the more you can do that with your emails, the more likely you are to expand your reach and nurture your audience until they become customers and loyal advocates of your brand.

AWeber is on a mission to help small businesses make a big impact. Our powerful marketing software makes it easy for you to build deeper relationships with your audience while growing your business.

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Email Marketing for Sandwich Shops

“The sandwich shop.” Talk about three words that embody fond memories of long-ago, small-town days. Who doesn’t recall Mom and Dad heading out on a Saturday morning and returning with lunchtime sandwiches (or, depending on regional terminology: heroes, subs and grinders) for the entire family? The store manager seemed to know everybody in town-and more importantly, the preferences of everybody in town. After a visit or two, Mom and Dad no longer had to request certain condiments or modifications to sandwiches. The manager already knew them!

Disc Jockeys and Email Marketing

We’ve all been sitting at a traffic light and waiting for it to change when our gaze absentmindedly shifts to the telephone pole on the side of the street. Affixed to it is a small sign-perhaps even a handwritten one-advertising the services of a local disc jockey who is eager to provide the musical entertainment at your next big event, whether it be a wedding, a birthday party, a graduation party or some kind of corporate get-together.

Car Washes and Email Marketing

Washing the car is a task most people would rather assign to someone else. Who has the time or the patience to wash a car by hand anymore? The modernization of automatic car washes-which rapidly yet thoroughly wash a car in a fraction of the time it would take to do so by hand-has convinced even the most prideful car owner that all the “elbow grease” in the world doesn’t make up for how fast a car can be cleaned at a car wash.

MailChimp Marketing Advantages – 3 Pros of MailChimp for E-Zines, Group Emails, and Newsletters

We all like free, right? But there is usually a catch. Not this time. A tool I’ve found indispensable for creating and managing online marketing campaigns is MailChimp. Read more to see why…

Interesting List Building Strategies

When someone mentions “list building”, the first thing that comes to my mind is: the best internet marketing tactic used by many gurus. Let’s face it; many people subscribe to lists for specific reasons… and I’ll even bet that you’re on at least one of them. So now, if you’ve gone past “how to build a list”, it’s time to learn some list building strategies to keep and maintain it!

Build Your List and They Will Come

It is surprising that small-business (and even some big business) owners put thousands of dollars into a beautiful website but fail to invest in the one thing that can bring them success and profits: an opt-in form. Although a website is a first step in establishing your branding online, an opt-in to build your list of subscribers is now a must if you want to expand your business and keep loyal customers.

Important List Building Tips

There are a lot of gurus out there who make hundreds of thousands dollars, maybe millions – just by sending a few emails. While it sounds as though it’s all sugar-coated with excessive fluff, there is some truth to it. Why? It’s because they have their lists… and if you want their extravagant lifestyle, you are going to have to know a few list building tips like the ones below:

All About Email Marketing

Email marketing is the online equivalent of direct mail. Although every email you send to a client or potential customer could be thought of as email marketing. It really means sending bulk emails to your email list. Or part of your list. With aims that might include Building your relationship with existing customers. Encouraging repeat business. Acquiring new customers. Persuading people to buy something.

Benefits of Permission Based Email Marketing

Also known as opt-in email marketing, permission based email marketing is the system whereby a business or marketing individual secures the “right” to send electronic communication (emails), to potential customers who make up their list. “Double opt-in” or “confirmed opt-in” refers to an ideal situation where the recipient of an initial invitational email, follows through and clicks the link within to confirm their willingness to receive continued communication. In this manner the company or individual builds their list of potential customers responsibly, avoiding allegations of unsolicited commercial emails (UCE), more commonly known as spam. Some of the benefits of permission based email marketing include:

Get Your Marketing Email Delivered: 6 Ways to Protect Your Sender Reputation Via Your Unsub Process

Building and staying in touch with an email list is still one of the most effective means of marketing your products and services. In the old days, many email marketers aimed to make it easy to get on to a list and hard to get off, but things have changed and those kind of tactics will hurt your precious reputation as a sender these days. To stay on the right side of sender reputation, here are six key features to incorporate into your list’s unsubscribe function.

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