My 20 Commandments of Email


My 20 Commandments of Email Thread summarizes each of the main lessons I’ve learned over the years from making over $50+ Million for clients and building a 7-figure email marketing agency from scratch.

In this video, I quickly talk through each commandment and share some additional insight into each of the 20 commandments.

1. Treat your subs with respect

People didn’t sub to your list to be spammed.

People subbed to your list because you have something to offer and they’re interested in you.

Keep it that way.

2. Test Everything

-Subject lines
-Email length
-Sending times
-Copy
-Angle
-Preview text

“Never stop testing and your advertising will never stop improving.”

-David Ogilvy

3. Have Systems

-Welcome flows
-Purchase flows
-Abandonment flows

These will keep earning money forever.

You need sleep.

Systems don’t.

4. Leverage List Segmentation

Never blast your whole list.

That’s just asking to land in the Spam folder.

Focus on people who actually open your emails and click on your links.

An engaged list is better than a huge list.

5. Tag Everyone

Clicked on a link?

Tag them.

Purchased a product?

Tag them.

Won’t open your emails?

Tag them.

If you know who you’re sending emails to, it’s easy to make money.

6. Learn to Hype

Say you have a big holiday / event coming up.

You send them a discount email that day, right?

Wrong.

You send them one the day before,

One during the event,

And one after as an extended sale.

Easy money.

7. Treat Them.

Your email subs want to know more about you than your followers.

That’s just how it is.

Let them know that you care by giving them discounts or unique offers.

Making your subs feel special is good for business.

8. Be Unexpected.

– Ask a question in the subject line.
– Tease them saying there’s a surprise inside.
– Tell them about your once-in-a-lifetime opportunity
– Make them laugh
– Tell a story

The key to good emails?

Stop being boring.

9. The Subject Line Is As Important As The Email

The subject line determines whether people are going to open your email or not.

– Beautiful design
– Solid copy
– Perfect delivery

Mean nothing if people won’t open your email.

Pro tip:

A/B test your subject lines and go with the winner.

10. Use Preview Text

Use preview text as a “second subject line”.

Examples:

– Great to have you!
– You’re gonna like what’s inside!
– Here’s a little gift for you.

The subject line caught their attention.

A killer preview text seals the deal.

Here’s the full thread if anyone wants to read it: https://twitter.com/ecomchasedimond/status/1337437151038861313?s=20

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