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This is the last lesson in week two and technically the last lesson of the course. If you miss any of the other previous lessons, you can find them all at NeilPatel.com/training and click on CRO Unlocked.
RESOURCES & LINKS:
Download the Assets mentioned in this course: https://neilpatel.com/training/
Crazy Egg: https://crazyegg.com/
Before we go over everything that we learned and some important lessons for you to take away, I want to first start off by reading this quote from Mark Zuckerberg, “At any given point in time, “there isn’t just one version of Facebook running, “there are probably 10,000. “How are people connecting? “How are people sharing? “Do people have more friends in this version? “Of course, business metrics.”
This is very important because if you want to really improve your numbers and your revenue, you got to continue test, whether it’s AB testing, or multi-variant tests, it’s super important. Jeff Bezos himself once said, “If you double the number of experiments you do per year, “you’re going to double your inventiveness.” So continually run tests.” And there’s a lot of big brands that do this. Whether it’s Facebook, Amazon, Google, Disney, Virgin Atlantic, Starbucks, Chipotle, Walgreens, Target, and even a ton of small and medium businesses.
The important takeaway is great businesses are built off of years of iteration. You’re not going to get the results you want with one or two AB tests or even five or 10. You’re going to have to run hundreds over time. And that’s how companies like Toyota are built. It’s a lot of little changes over time. Amazon didn’t just pop up and be a gigantic company.
The right CRO process is to track correct data, research and discover, plan your tasks. and this is super important. You need to really plan and prioritize, design and implement, refine and iterate, and then rinse and repeat.
By doing this, you’ll constantly improve because sometimes you’ll run tests that don’t work out and you need to refine and iterate. or sometimes they work out really well. And typically, as the saying goes, where there’s gold, keep digging. And that’s where you continue to refine and double down and iterate on the stuff that’s working.
I want you to download the CRO Taskmaster Worksheet. This is all the stuff that you need to do to be successful with CRO. You can find this all at NeilPatel.com/training, click on CRO Unlocked, it’s in week two, and it’s the last lesson in there. So what do you do next?
Well, make sure after completing this course, you will find the change you need and will apply it to your own website. If you don’t take action and implement everything that you’re learning, well, you’re not going to do as well. And if you’re thinking about doing it manually, you can, but might as well use tools like Crazy Egg.
It works really well to track your heat maps, your revenue. It helps really track your conversion points, what’s driving more revenue, more leads, or more sales, and it tells you and shows you what’s wrong, so you can fix it and constantly do better. Crazy Egg is an industry leading SaaS analytics platform that tracks and optimizes the user experience of more than one billion visitors every single month. That’s a lot of traffic and they serve over 100,000 customers. And Crazy Egg helps with buying behavior and understanding customer psychology.
You can see some of them on the screen here and some more even here. And they have a lot of testimonials of people saying how it’s great. And I just recommend that you just check it out. I use it to grow my conversions as well.
So how do you get the most out of this course? Well, I want you to review this program multiple times over the next 12 months, use the modules as your roadmap, and review them when you get stuck and work with the lessons, the worksheets.
And it doesn’t take you long, spend a few hours here and there, and you’ll be better off compared to not doing anything. And don’t reinvent the wheel. Just keep iterating your sales process and your conversions over time until you reach a million plus in sales, if not 10 million or 100 million, depending what your goals are.
CRO is a valuable skill which will serve you for years to come, especially with the increased cost of ads. So congratulations for completing the course. If you enjoyed it, like the video, share it, tell other people about it. Make sure you sign up for Crazy Egg.
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How to Use Email to Build Trust So You Make More Sales
One phase that your list must move through is credibility. Meaning that they have to believe that you are who you say you are. They must believe that you’re knowledgeable in that you can help them and they must trust you and want to learn.Why Email Marketing Remains Essential for Any Online Marketing Campaign
Although email marketing trends have changed over the years, it still remains one of the best ways to connect with your customers. No online marketing campaign can be complete without focus on email marketing.Steal This Easy Email to Build Trust and Make More Sales
Engagement emails are powerful pieces to add to your email campaign because they get your subscribers to interact with you, and that builds trust and creates a bond. One of the engagement emails that I absolutely love is the homework email. A homework email will take this to the next level. Because not only does it create this engagement, but it asks them to take physical action.Need Email Marketing Advice?
Do you need help marketing using emails? You’ve Come To The Right Spot! Not every company knows how to effectively use marketing, especially online.3 Tips to Creating an Effective Email Marketing Campaign
If you are a network marketer and have started building your email list but not getting the response from it you hoped for, there is good news. You can rejuvenate your list. You CAN get people interested in what you have to say! Here are three quick and easy ways to build a profitable email list.Email List – How To Build One For Your Family Business
Family businesses thrive and survive on a set of common principles (pride, history, respect to name a few) so use them to your advantage when building an email list. You are asking people to buy your products so be up front, list the good the bad and the ugly. If you try and hide imperfections from your customer they will find them and you will lose valuable repeat business. Above all be honest.Design Your Emails – Like a Boss
Content is paramount, if you want your Email Marketing Campaigns to be successful. Good content will keep your subscribers coming back, because of the immense benefit it offers to them. However, to get more engagement with your content, it has to look good. Great content is better if it is presented with some visual appeal.11 Email Marketing Tips To Never Forget
You can have 10,000 names on an email marketing list, but if they are all sent directly to trash, you receive no benefit from them. On the other hand, if you have 100 names on an email list and all 100 customers go to your website and place an order, you have made 100 sales. So how do you build a relationship with your subscribers that will lead to future sales?Here Are Several Easy Steps in Setting Up Your E-Mail Marketing and Advertising System
Setting up an e-mail list is among the best things you can do to assure your online success. It’s understood that email advertising is among the most dependable methods for creating consistent free targeted visitors for your site. You may possibly not recognize this but having your own list will enable you to join with other marketers in joint venture e-mail marketing campaigns. If you offer your list subscribers a free guide or report in exchange for their e-mail address, you’re going to see that you’ll be getting more sign-ups and you can let your auto responder do the majority of the work for you.Why Email Is An Online Seller’s Best Friend
The online selling marketplace is a typical example of an aggressive ecosystem. You have to adapt quickly to all the technological changes around you to survive, and thrive. Although email is a technology that has been around for many many years, it’s applications in terms of online sales are some of the most effective ways to increase your business. For an online seller, email is one of the only few ways to have an actual dialogue with the customer. Of course, there are other, more sophisticated ways of networking, like Facebook and Twitter. But as a recent study shows, email is still an online seller’s best friend as compared to social media. Facebook/Twitter have their own advantages in the world of online sales, which consist of consolidating a mass outreach and creating a trustworthy and accessible online presence. But in terms of hard selling figures, email beats them all. In the last four years, the online retailers have quadrupled the rate of customers acquired through email to nearly 7 percent. Here are 5 reasons why email is the way to go for you as an online seller.