Klaviyo Custom Property Flows

In this example, we’ve added custom tracking links to each of the product navigation categories. So The Feed, Treats, Apparel, and so on, each of these buttons has its own special tracking link. So depending on what people are interested in (indicated by what they click) we’ll be able to automatically add a custom property to each recipient’s profile.

For each category, we have a specific flow that people then get dropped into which has very relevant and personalized content. You can see a snapshot of the performance (strong open rate and CTR) for people interested in apparel over the last 30 days.

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