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This is Part 1 of the Email Form Collection Tests I’ll be running through over the coming weeks/months.
In this first video we look at how different fonts impact conversions (or not).
PLEASE NOTE: This test is not significantly significant. The goal of this video is to provide a framework of what to test vs. telling you that a custom font is better than a regular font or vise versa. This test is very much still collecting data but I thought the experiment was interesting and wanted to share one of the many tests we have in progress.
If you found this video interesting, let me know by liking the video or leaving a positive comment. If you guys like this type of content, I’ll definitely keep producing it. Thanks!