Ecommerce Conversion Rate Optimization Misconceptions and Best Practices with Raphael Paulin-Daigle

Raphael Paulin-Daigle is the Founder of SplitBase, an ecommerce optimization and growth agency.

SplitBase has helped famous brands like Kiehl’s increase revenues by $1.6M, its parent company L’Oréal build large-scale experimentation programs, and many direct-to-consumer brands like DIFF Eyewear, and Dr Squatch increase conversions by double digits.

In this episode we talk about ecommerce conversion rate optimization (CRO) misconceptions and best practices.

Raphael also talks about how he learned CRO, how he acquires and retains clients, how he finds talented people to join his team, and so much more!

Make sure to drop both Raphael and myself a follow on Twitter:

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