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In the marketing world, there are so many tips and trick to making a valuable and profitable business, in online marketing especially. Most online marketers who are looking for success implement everything they can to increase traffic in their websites and their revenue. They implement everything from forming blogs to build a community, viral marketing, social marketing, applying SEO, and anything else that can keep them ahead of the curve.

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It’s an interesting question, and one I started thinking about back in 2006 when I saw a rapid drop in the effectiveness of a double-opt-in mailing list I used to own. I implemented an automated monitoring system, and was amazed to discover around 40% of the emails being sent were bouncing back undelivered.

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Email marketing can be a very effective way to reach a target audience around the world. However, your marketing efforts may not reach their full potential unless you invest some time, energy and money into evaluating your email marketing strategy.

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