“Consistency Is King” | Email Marketing Tip From the $75m Klaviyo Email Marketer


From doing $75 million in email marketing revenue on Klaviyo for my clients, I’ve learned a ton of great email marketing tips and tricks.

One of my best email marketing tips is:

Consistency is king.

I’d rather send a regular decent email than an irregular stellar email.

There’s too much info out there. You don’t want people to forget you.

Staying top of mind has many benefits.

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One of the frustrations with many marketing activities is that it can be very hard to tell what is working, and what is just eating up your marketing budget without producing any results. When you run an email campaign with our email marketing solution, you have access to a comprehensive set of real-time reports that allow you to see very quickly what is working, and what is not. Here are some of the main reports provided by our system.

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E-mail Marketing – The Silent Sales Person That Encourages URL Clicks

What is e-mail marketing? Used correctly, it is the most often overlooked tool that silently provides content, information, and sales offers to anyone who has visited your web site or blog and has entered their name or e-mail address in exchange for a valuable bonus or free gift that hopefully you’ve offered during registration. Every big name, branded company has a sign-up form that allows you to see and read that company’s special offers and prices that may not be available anywhere else online or at a brick-and-mortar store.

Effective Designs For Email Marketing

Like choosing your own style, contemporary, country, modern, or mixed, pick a design for your email marketing that describes you, immediately and continuously, to your reader. Your emails are your business image.

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