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Jack shares his review of my ecommerce email marketing course.
Jack went from being an email marketing copywriter to email marketing agency owner.
My course helped him go from beginner to intermediate which ultimately helped him perfect his service offering for his ecommerce clients and retain them longer as a result.
You can check out my ecommerce email marketing course here: https://chasedimond.podia.com/
#ecommerce #email #emailmarketing #ecom
The Road to Email Marketing Purgatory
A good email marketing campaign is the gospel of today’s business community; a bad email campaign is the surest way to land your business in e-purgatory, meaning no results to your emailing efforts-or worse, directly undermining your business’s objectives. No business today can really afford to forsake a good email marketing strategy, so it is paramount that, before setting out on that road, that the unexperienced new-comer learn a bit about what constitutes a good, effective campaign, and what are the pitfalls and possible travesties of the same. With a focus on what are the errors that commonly cripple most campaigns, here’s a beginner’s guide on how to craft the appropriate marketing strategy for your new email campaign.Staying Out of the Spam Filters in Your Email Campaign
Whoever has delved in the email marketing realm can understand that it’s no easy affair avoiding the spam filters and the junk folders…much less avoiding becoming blacklisted (the worst nightmare of any email marketer). Despite the most earnest efforts of the most ethical, scrupulous email marketing strategist, it is possible to drive your operation into the ground for reasons which you may not even be aware of! The variables are many, and the chances of a failure in communication or a simple misunderstanding ruining your entire email campaign are high, so beware of what you do, and always consult with current legislation as well as your ISP in order to steer clear of the most common errors.Staying on Top With Email Marketing
Doing business in the 21st century marketplace is easier in some respects-and more challenging in others-than it was in the pre-digital era . What is definitely necessary today, that wasn’t not so many years ago, to execute a strong marketing strategy is to assert your presence in the online world. Though print and other “physical” marketing methods still fulfill a central role in most business’s overall strategy, online marketing is increasingly conquering a prioritized position within the grand scheme of marketing techniques. Chief among the online strategies for marketing is email marketing: the email campaign is the best way to enter into the consideration of potential or habitual customers on a regular basis, at a fraction of the cost of non-electronic methods. So, crafting a wise email marketing strategy is an important process for any business today; following we’ll take a look at some good pointers for setting up a good campaign.More Than Merely Marketing
Marketing is a tricky field, where the whims of the broader public reign and contingency plans are constantly being implemented. Forecasting is a tough prospect in marketing, as the dynamics of the trade are in such constant fluctuation. In general, marketing is something we experience on the TV, on the highway, while shopping or strolling through the commercial district of town. Yet email marketing reaches beyond these limitations and enters into a person’s personal life unlike any other form of marketing (except for perhaps the now obsolete marketing by snail mail), and as such requires a deft strategy that fully takes into account the implications of this augmented intimacy.Getting Creative With Your Email Campaign
Mass emails are very effective for getting the word out about your business, its services or products, and for garnering a broader, more loyal customer base. The problem with email campaigns is that they are often really, terribly boring; the content commonly sloppy, the aesthetic composition unappealing, and the exact purpose of the email not clear at all. These follies can ruin what would otherwise be a great medium for spreading awareness about your business and attracting customers, and any person undertaking an email marketing strategy is highly recommended to acquaint themself with the best forms for streamlining their campaign and making it more creative. Of course, there are standard rules that cannot be tampered with, but outside this realm of inviolable rules there is wiggle room enough for you to carve out your very own style as an email marketer. And, as always in business, standing out from the crowd is good for business.Five Strategies For Improving Your Email Campaign
If you’ve been running an email campaign, then you can surely appreciate the importance of doing things right. With the quantity of junk out there today, spam filters are getting ever more stringent and the tolerance of people for what they consider to be unsolicited mail is dropping to lower lows than anyone could have foreseen a few years back. That’s because email usage is such a casual, common aspect of daily life now, whereas just a few years back it was still considered a relatively recent, under-exploited phenomenon. Of course, the best strategy for keeping your email campaign out of the junk folders is by staying double opt-in and not committing any infractions of the law with how you handle people’s personal data. Beyond these (hopefully) self-evident principles, there are some slightly more nuanced techniques that can help you achieve results that will surely surpass your most optimistic forecast. In light of this, I’ve drafted the following list of what are in my opinion the five most effective tips for the email marketer that already has the basics set up, but wants to start seeing some more reaction to the constant efforts they surely expend.Establishing Priorities For Your Email Campaign
If you are running a marketing campaign, then you should be running an email marketing campaign, too. The internet is one of the most cost-effective mediums for reaching potential buyers, and emails are the surest way the internet offers to do just that. The need for an email campaign is not that questionable for many businesses (unless you happen to have the luck of selling a tremendously popular product that is necessary for human survival…but that’s not the case for most of us), but how to establish one and squeeze as much potential out of it as possible is up for question. Anyone venturing into the terrain of email marketing should take stock of certain realities first, create a clear picture of priorities and methods, and then start putting the gears in motion.Being the King of Email Marketers
If you’ve undertaken an email campaign, then you understand how important it is to get your emails opened and to improve your sales (assuming you’re selling something). With email marketing constituting such a dominating branch of marketing in general, and with junk mail being as ubiquitous as it is today, it’s no cakewalk launching a significantly successful email campaign. The problems are myriad: you may not stand out from the rest of the emails pitching a sale; your reader may not even understand that you’re pitching a sale; or perhaps you’ve been inexplicably blacklisted. Whatever you particular difficulty with email marketing, there are some tried and true methods to improve your campaign that in no time will have you feeling like the king of email marketing. Take a look at these recommendations, and start improving your operation today.The Wonderful World of Email Marketing Software
Our purchases are a pattern of behavior most of the time, that is why programs such as TiVo can suggest shows you might like based on the shows you have programmed in. People are not too hard to figure out in some respects and purchasing behavior is one of those fairly predictable areas of human nature. This predictability is what programs such as email marketing software operates on to a large extent.Email Marketing For Your Small Business
Have you decided it is time to take advantage of the Internet and all it has to offer to your small business? If so, then you will certainly want to focus on email marketing so that you can let all of your customers know about your products and services and keep them up to date with new things going on in your business.