10 Post Pandemic Marketing Tips for Small Businesses | Turn Your Business Around Through Marketing


Don’t try to go viral. Post COVID what you’re going to see is a lot of people continuing with online commerce. Which is going to increase the demand for digital marketing, but it’s also going to increase how competitive digital marketing is as well. Focus on what you’re naturally better at because that’s what you’ll enjoy. And just double down on being the best person at that one thing.

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With the pandemic, there’s been a big boom on anything internet based. It’s convenient, you can get it delivered to you, you don’t have to worry about COVID. And what you’ll end up seeing in the future as well is because people are starting to order off of Amazon. People who have never ordered before, like my parents or people who are older, ordered online sites now, right? Like they’re ordering from e-commerce sites. They’re getting used to it, they’re seeing how actually it can be cheaper and more convenient than even going to the store.

So post COVID what you’re going to see is a lot of people continuing with online commerce, which is going to increase the demand for digital marketing. But it’s also going to increase how competitive digital marketing is as well. Which means you’re going to have to spend more money, spend more time, more resources to get the same results that you were getting before.

When we look at content marketing. The stats are pretty basic in which there’s over a billion blogs and there’s roughly 7 billion people in this world. So you have roughly one blog for every seven people. That’s a lot of content. And then you have TikTok, you have LinkedIn, you have Clubhouse, you have Instagram. The number of social platforms out there has continually been increasing.

People are now repurposing content, continually trying to build an audience. There’s so much noise in the marketplace that it’s harder to stand out. No matter what you’re doing, you can jump over Lamborghini’s and if you’re jumping over Lamborghini’s and it used to go viral on YouTube everyone’s jumping over Lamborghini’s right now, and it doesn’t go that viral anymore.

The point I’m trying to make is there is a lot of content and they’ll continually be more content. And even though people are producing content at mass scale I personally don’t see it actually decreasing over time. What I do see is people struggling to stand out. So you’re going to see more noise and even if more content is being produced you’re not going to see as much content stand out. Or you’re not going to notice much.

Just like, you know how you have banner blindness, you see banner ads so often you tend to ignore them. You’ll start doing similar things with content. And there’s a lot of tools that are coming up which AI is helping you create content, actually becoming easier to create it.

There’s tools like Canva that help you create the visual images even quicker. So it’s just going to cause more people to create even more content. But again, I believe people are going to have quote unquote, content blindness, similar to banner blindness, in which they’re going to ignore most of the content.

Think about doing a podcast interview but on Facebook. And you can use the streaming platforms to go live on Facebook, LinkedIn, YouTube, Instagram. And you can do an interview everywhere at the same time, which can help you grow quicker.

The second content format that I’m experimenting with is reels. Okay, so everyone has a different version of reel. Shorts, there’s TikTok, right? It’s been a very pro platform, but the content is pretty much the same. If you create these quote unquote reels, what ends up happening is the people who see that content can be more than just your followers, so it’s another easy way to grow.

Don’t try to go viral. You know, the other day I was talking to a friend and he’s like, how many video views do you have? And I’m like, I have 37 million video views. And I did it without going viral.

And I was like, it’s just consistency. You keep creating content. You keep pushing it out there on the social platforms. You’ll keep doing well. And people are gunning for that. Let me just create that one hit wonder and get lucky.

And I’m like, that’s not in your control but what is in your control is consistency, hard work, and just doing it for a very, very long time.


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The Best Practices in Email Marketing – How It Can Impact Your Business

The internet era has witnessed a plethora of changes. From new and varied communication channels to data management across portals, business communication has also unveiled a new improved self. The rising popularity of emails for communication has paved the way for email marketing. Taking the world of business by storm, email marketing is the new buzzword in business communication

Reasons Why the Alt Tag Is a Superhero of Email Marketing

Add the Alt label as per your wish and by doing this process you can get benefits in the marketing process. In an instance, if your emails rely heavily on images, ALT tags comes in handy and it connects more and more people to your business!

How To Start Building An Email List

Everything you do online should be tied to building a mailing list. Good, consistent emails help build relationships and make sales for you.

Choosing The Most Effective Email Marketing Tool

Email marketing is one of the most cost and time effective ways of introducing your products and services. When executed the right way, your email campaign strategies will reap the best results for your online business. If you’re a new to this method, it pays to have the right tool to get you off to a good start. There are many to choose from, but you want an easy and affordable tool that will bring outstanding results. Off the top of my head, I’d say that would be MailChimp.

How To Get Email Addresses For Marketing

If you build an email list with everything you do, and you can literally write your own paycheck. Email marketing can achieve awesome results for the smart marketer.

What to Expect If You’re Going to Use Email Support

Email has gone from being a way to reconnect with old pals to a way for addressing customer concern. Nowadays, the email support job description ranges from answering simple questions like shipping dates and payment methods to mitigating customer dissatisfaction, and conveniently so.

Tips for Designing an Effective Email Marketing Campaign

Last week we chatted about Infusionsoft and what it can do for your business. We’re going to take a slight step back now and just talk about email marketing campaigns.

5 Reasons Why Email Marketing Is Important For Your Internet Marketing

Over 34% of the general population overall utilize email. That is around 2.5 billion individuals. It’s anticipated to increment to 2.8 billion email clients in the following 2 years. That is correct, email’s prominent. The Radicati Group, who concocted that data, additionally figure that the world sends around 196 billion messages day by day. Out of these 196 billion messages the larger part, 109 billion, is email business.

The Value of Email Marketing Revisited

The key element of email marketing is creating a sizeable, quality email list. However, obtaining people’s emails is not an easy task! It is often time-consuming and clashes with our understandable suspicion of online data gathering and our privacy concerns.

Revitalizing Your Email Campaign

The truth is that your Email campaign is worthwhile. If you had been working your Email campaign and you have given up on it, you should reconsider that. People do respond to Emails, if you present them in the right way.

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